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For several years, Americans have enjoyed teleshopping-watching TV and buying things by phone. Now teleshopping is starting in Europe. In some __1__ countries, people can turn on their __2__ and shop for clothes, jewelry, food, toys and __3__ things.

Teleshopping is becoming popular in Sweden. __4__, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year, it makes $10 million. In France, there are two teleshopping channels, and the French __5__ about $ 20 million a year in buying things through those channels.

In Germany, __6__ last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can __7__ for telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company. German __8__ are hoping these will help them sell more things.

Some people like teleshopping because it allows them to do their shopping without __9__. With all the traffic problems in cities, going shopping is not an easy thing. But at the same time, other Europeans __10__ like this new way of buying things. They call __11__ “junk on the air.” Many Europeans usually worry about the quality of the things __12__ on TV. They think high quality is the most important thing, and they don’t believe they can be sure about the quality of the things __13__.

The need of high quality means that European teleshopping companies will have to be __14__ the American companies. They will have to be more careful about __15__ of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see by themselves.

1. A. European B. Asian C. American D. African

2. A. lights B. switches C. radios D. TVs

3. A. some else B. another many C. the other D. many other

4. A. Such as B. For example C. For teleshopping D. It is like

5. A. takes B. cost C. spends D. spend

6. A. to B. until C. unless D. by

7. A. begin B. leave C. open D. turn on

8. A. people B. women C. businessmen D. officials

9. A. to go out B. going out

C. to buy things D. buying things

10. A. still B. don’t C. even D. won’t

11. A. teleshopping B. TV C. radio D. telephone

12. A. appearing B. coming out C. for sale D. to buy

13. A. in the shop B. on TV C. they bought D. by this way

14. A. the same with B. different from

C. as big as D. larger than

15. A. the number B. the quality C. the places D. the buyers

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